Selling on Amazon in 2020 (E134)

* Carolyn Lowe* Co-Founder of ROI Swift

Show Notes:

* CPC* Sponsored Product* Sponsored Brands* Product Display Advertising* Sponsored Brand Video* Make sure you have text over* Retargeting* Not as effective* Good for less than $100 AOV* $400 AOV* Retargeted on Amazon properties* 69% of Amazon Searches are non-brand* 70% of Amazon Users don't make it past page 1* Start with auto campaign* ASIN Product Targeting* Find all products with a higher price and lower stars* Used to have a 35k Min ad spend* Use Certified Agency Partners* Agencies have access to betas* SnapChat - Low CPC in 2020* TicTac - Testing now

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation

Bio:

Carolyn is the co-founded ROI Swift an agency that she started in 2015 which helps consumerbrands with Amazon, Paid Ads for Facebook/Instagram, andPaid Search.

Links:

* https://roiswift.com

Transcript :

Charles (00:00):

In this episode of the Business of eCommerce. I talk with Carolyn Lowe about selling on Amazon in 2020. This is a business we commerce episode one 34.

Charles (00:18):

Welcome to the Business eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles pesky. Now I'm going to tell you what's Carolyn Lowe. Carolyn is a cofounder of ROI Swift and agency that she sided into 2015 to help consumer brands with Amazon paid Facebook and Instagram ads and paid search as Carolina show today to talk about as a retailer, what you should know, selling an Amazon in 2020. So Hey Carolyn, how are you doing today? Great. How are you Charles? Great to have you on the show and yeah, I'm doing well. I here in the COVID world, I saw, I normally have to watch on video. I normally shave every morning and my dollar shave club razor broken half this morning. So waiting for a new one. So if you're watching on YouTube and you wondering why I have a bed, that's why, so we'll see how fast dollar shave club ships. That's all I'm doing. So how about yourself?

Carolyn (01:11):

I'm doing well. It's just hot, hot and humid in Austin, Texas. It's pretty much summer here, so I'm happy to be inside.

Charles (01:18):

Nice. We're just talking like the razor because I can't run out and just buy a razor, this COVID world. We were talking before the show about Amazon and just some of the changes that have been affected recently. Shipping times, logistics I've have a few guests on and just going to talk about recently, it feels like 2012. Like the entire world is like shifted and the way I'm seeing it is this could be not ...