Ep#3 - Selling on Amazon (Part 3 of 3) - Launch Strategy

Contents - Launch StrategyGetting your products to AmazonGetting your first reviewsAmazon PPCCustomer serviceFollow up an Email sequence to all buyersSummary & Top TipsCreate a shipment in Amazon Seller Central, and send your box identification labels to your supplier.Use helium10 link builder to artificially generate a search event when you give people the link to your product.Send your product link to people you know to buy your product and give “honest” reviews - WARNING: this is prohibited by AMZ, use with cautionAlternatively - Amazon has an early reviewer program which costs $50 / £50, and incentivises the 1st 5 buyers of a product to review it.Use your keyword research to inform your PPC campaignYou can run Ad campaigns based on keywords, similar products and product categoriesRun custom and automated ads for a week, then analyse your results. Scale the ads that are profitable, reevaluate the unprofitable adsWhen customers reach out with a complaint or query - always over-deliver on their requests. If someone has a complaint, offer a full or partial refund and let them keep the product.Reply to your reviews with additional information that might help other customers, and respond to poor reviews by apologising and ask them to message you so you can solve their problem.Create a follow-up email sequence for customers who bought your product. This is to ask customers for an honest review and to let them know a small amount about you and your business so that you can humanise your brand which entices customers to write a good review.