So, you’re ready to add Amazon to your channel mix, but where do you start? How do you sell on Amazon and what are the most crucial elements to success on the platform? We break down what a brand needs in order to start selling on Amazon, from assessing their product selling strategy to on-page optimization and sponsored listings. Heather Molina, Sr. Director of Paid and Earned Media, and Zach Leffers, Strategic Planner at Red Door Interactive join The Marketing Remix, as they discuss topics such as Amazon FBA, seller central vs vendor central, and how to utilize SEO for Amazon.