When you set up your animal, equine or pet-based business to sell on value instead of price you are using a sales method where you price your products and/or services based on the value your customer receives from the product and/or service instead of the actual cost to, you as the business owner, to deliver or produce the product and/or service.

Also Kim wrote a book! Go show her some love by grabbing your copy of "The Little Book of Big Sales Moves: The Sales Training You've Always Wanted, But Didn't Know How to Find".

https://www.amazon.com/dp/B0BCSB1N5V?psc=1&ref=ppx_yo2ov_dt_b_product_details