This episode feels like a long-overdue reunion. Nick is joined by his good friend and industry icon Jason Kirk, managing director of Kirk & Kirk, whose story is woven into the very fabric of independent optics.

From a rich family heritage dating back over a century (including some surprise roots in Vaudeville!), Jason shares the origins of his passion for eyewear, and how his grandfather’s altruistic business model still inspires how Kirk & Kirk work today.

They dive into the challenges of modern independent practice, the need to champion true craftsmanship, and Jason’s belief that consumers deserve to understand what makes a £500 frame different from a £100 one.

They also talk exclusivity, branding, trunk shows across the globe, and why every optician should be a destination.

And then there’s K-Lite - the game-changing material that allows Kirk & Kirk frames to be both bold and feather-light.

As always, Jason is candid, thoughtful, and full of real-world insight - especially on Brexit, global shifts, resilience, and the drive to keep moving forward, even when things get tough.

Plus: a sneak preview of the brand-new collection Mirage, launching at Silmo 2025 

Kirk & Kirk at Silmo Paris 2025 :: Hall 7 – Stand D072

kirkandkirk.com

Head to silmoparis.com for more information about this year's event

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