It's not everyday that you come across a company that records and shares (with the world!) its executive meetings and disagreements, and still manages to sell over 1,000,000 chocolate bars. It's also not everyday that you come across a brand that is undeniably authentic, transparent, bold, and passionate about each and every individual it sells to. In this episode, I speak with Jake Karls, Co-Founder of the increasingly-popular Mid Day Squares, about how humanizing his brand (personally and professionally) has driven much success for him in his life.