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Hey friends,

On today’s episode I interview Preston Rutherford, Co-Founder of Chubbies. Chubbies is the weekend apparel brand and leaders of the proper-length shorts revolution. Preston is also the founder of Marathon, the only platform that quantifies the revenue impact of brand.

We discuss:

* Challenges in Early Manufacturing

* Building a Brand Identity

* Raising Capital and Business Growth

* Navigating Co-Founder Dynamics

* Shifting Focus from top line to EBITDA

* Pressure and Growth Metrics

* The Decision to Sell Chubbies

* Channel Expansion and Inventory Management

* How to measure brand

* What’s venture-backable in consumer

Enjoy!

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