We learn about a musical campaign for Cathay Pacific in the 1970s with the pop star Frances Yip, and talk iconic poster designs with author of ‘Airline Visual Identity 1945-1975’, Matthias Hühne.

Selling the aviation dream

A new series from Monocle 24 chronicling and celebrating all that was good about commercial-airline travel in the 1950s, 1960s and 1970s. We’ll hear about technological developments and engineering innovators, meet the fearless individuals in boardrooms and cockpits who defined a new era of travel, learn about the storied brands that embodied the essence of the golden age and talk with the marketers that sold the world a dream.

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Selling the aviation dream

Selling the aviation dream