1.Create Value By Asking Great Questions

2.Sell To The Imagination - Not The Benefits & Features

3.Closers Engage People By Asking Questions Not Talking

4.Turn Processing Into Production By Letting Go Of Control

5.Don't Handle Objections, Predict Them

6.People Behave In Predictable Ways

7.Reading People Is Power

8.To Sell The Dream You Must Be & Live Your Dream

9.Raise Your Energetic Level To A Heightened State Of Emotion

10.Selling The Dream Develops A "Profit Consciousness"

11.Market To The Imagination