Introduction: Understanding Intangible Products Kothand begins by defining what intangible products are and explaining why selling them requires a different approach compared to physical goods. Intangible products, unlike tangible goods, cannot be touched, seen, or stored physically. They encompass a wide range of offerings, including services like consulting, coaching, and freelancing, as well as digital products such as e-books, online courses, software, and memberships. The...

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