What is the outlook for the Olympics to be held in Japan in 2021, and what does it ultimately mean for Paris in 2024 and Los Angeles in 2028? In this episode, we explore those questions and more with the person in charge of bringing more than $5 billion in the door between sponsorships, consumer products, hospitality and ticket sales for LA28. Kathy Carter candidly reveals the sales trends to date, how her 15-year role at Soccer United Marketing prepared her for this enormous dual role, how different she wants these '28 Games to be, and how they're already shaping up to be different than anything the US or the world has ever seen.

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