You don’t know what you don’t know.

So a multinational enterprise approached Bombora to help them find and fill the gaps in their buyer’s journey they even know they had.

In this special podcast episode of The Intent Data Exchange, Marc Johnson and J.P. Joyce of Bombora chat about a B2B enterprise’s journey to enrich their first-party data and better understand how Intent data can be used throughout the customer journey, not just in sales and marketing.