In this Pocket Sized Pep Talk, you'll learn:

• A unique look at four different buyer types.
• Changes within the buying process over the last few years.
• Why does so much marketing fail to hit the mark.
• Why  there is still such a big gap between “sales” and “marketing,” and what can be done about it.
• Kristin's “magic bean” in marketing.
• Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!