In Ep. 50, YouTube offers incredible opportunity to digital product sellers and content creators.

As the 3rd largest search engine in the world, 1 billion hours of YouTube are watched per day! YouTube is growing immensely, and anyone with a presence on YouTube stands to gain a huge return.

One of the age-old problems, however, is how to monetize your channel? While there are many options, we’ll be focusing on selling digital products through Sellfy, such as selling videos, LUTs, ebooks, and more.

When it comes down to selling your digital content on YouTube, it can essentially be boiled down to two major steps:

Getting people interested in the specific product you’re selling through your video content.

Driving traffic to your site.

Today we won’t talk about creating compelling videos (there are a ton of resources out there on creating great video content), but we’ll stick to the technical implementation of driving traffic to your online store, which is an art form all in its own.

To successfully sell on YouTube you have to stay on top of their algorithm changes. For example, just a few months ago YouTube changed their external linking policy for cards, limiting the use only to YouTube Partner Program participants (we’ll cover this later, read on)

Fortunately, YouTube has a few other tools that allow for linking to external websites. When you’ve got a presence on YouTube, you have several options to place links to your store where you’re selling your products.

Here are some ways you can drive traffic to your website on YouTube:

Links in description

Custom link on profile banners

YouTube cards

YouTube end screens

We’ll go over each of these methods, and provide a step by step guide to implement each one.

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