Accounting Automation

Selling Time vs. Selling a Product with John Warrillow


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John Warrillow is the founder of The Value Builder System, host of Built To Sell Radio, and author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Here are a few of the topics we’ll discuss on this episode of Accounting Automation:


  • What makes a business valuable past just profitability and revenue. 
  • Why entrepreneurs should view their role in their business as similar to being a parent. 
  • The dangers of hourly billing.
  • How accounting firms can avoid the trap of billable hours.
  • Why productizing sales is more effective than selling time. 
  • What an accounting productized service looks like.
  • How to create an accounting business that isn’t reliable on you.
  • How to create a good work-life balance while running an accounting firm.


Resources:

  • Built To Sell
  • The Automatic Customer


Connecting with John Warrillow:

  • LinkedIn
  • Twitter


Connecting with the host:

  • Sean Boyce on LinkedIn

To learn how to boost the profitability of your firm without hiring by taking my 5 day email course at http://bottleneckbuster.com/

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Accounting AutomationBy NxtStep