In this episode, Jon and Justin discuss different strategies for payment processing sales agents to find success and build their business. In this episode, they discuss:

• The importance of dedicating significant time to cold outreach and lead generation early on
• Becoming known as the local expert in your community through chamber memberships, Facebook groups, etc.
• Leveraging personal hobbies and interests to connect authentically with related merchants
• Targeting small rural towns that larger competitors may overlook
• Utilizing social media to build familiarity and likability even before making in-person sales calls
• The limitations of trying to sell entirely over the phone without establishing genuine relationships