The better you know your customers, the more effectively your sales team will be able to reach them. In this podcast, Gracie Prasanson, Director of Off-Premise Sales of Jason's Deli, shares ways to strengthen customer relationships to grow a catering business. Plus, she answers our questions about what restaurants are doing to retain employees.

Gracie Prasanson is Director of Off-Premise Sales of Jason's Deli, where she started as a one-woman sales team and rose to become the company's national director of off-premise sales. A 30-year restaurant veteran, she spent 20 of those years focused on building winning sales teams and developing strategies for growing business.