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Selling to Entertain (feat. Joe Shuster, Honda of Downtown Los Angeles)
In an industry where selling translates to more cars and more money, what often gets sacrificed is the customer experience. Having attended the American Academy of Dramatic Arts, owner of Honda of Downtown Los Angeles, Joe Shuster, takes a different approach to how his sales operation works. While there are other elements about his operation that make it go smooth, complimentary to it is how he applies what he learned in acting school to the car business.
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An automotive business podcast influencing and impacting the customer experience through sharing dealer executive voices, spotlighting automotive technologies, and inspiring the next best automotive startup.
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By Dennis Wisco
4.8
5151 ratings
In an industry where selling translates to more cars and more money, what often gets sacrificed is the customer experience. Having attended the American Academy of Dramatic Arts, owner of Honda of Downtown Los Angeles, Joe Shuster, takes a different approach to how his sales operation works. While there are other elements about his operation that make it go smooth, complimentary to it is how he applies what he learned in acting school to the car business.
Related episodes:
***** Wisco Weekly *****
An automotive business podcast influencing and impacting the customer experience through sharing dealer executive voices, spotlighting automotive technologies, and inspiring the next best automotive startup.
Visit our website and Listen to a Dealer.
(-‿-)