Seattle-based Lane Merrifield is an expert when it comes to selling to consumers--but he’s also becoming an expert on selling to schools, too. He’s the Club Penguin guy--remember that big massive multiplayer online game that was basically a virtual world for kids? Well, Club Penguin was acquired by Disney for $350M in 2007, and now, Lane’s in the edtech game with an assessment platform called FreshGrade. He’s got some good insights into the similarities and differences between selling to consumers and selling to districts, so we brought him on the podcast for your listening pleasure.