Serge Wacka international sales expert, has worked in Europe, Asia, Africa, North America & the Middle East. His journey has taken him from philosophy & private banking to sales along a route of adaptability, vision & persistence. Serge chats on:

• why the current reordering of international trade offers great opportunity, as well as unpredictability
• what businesses need to know about selling into global markets
• what it means to practise servant leadership in sales
• why sales is first about listening
• reasons Serge doesn't work with sales quotas
• why developing trust in sales relationships is still essential in a digital world
• gaining the attention of sales prospects even through missteps & competition

Serge's approach to sales rests on servant leadership and leadership that comes from the middle as well as the top. In his book, Sales Mastery Guide: Strategies for Success, he shares the lessons he's learned firsthand, from the sales process to mindset, resilience, service and leadership.

Find Serge on social media channels at Strategies by Serge.