Trevor Newberry, Owner and Product Manager of Newberry Consulting and AppThink, shares his insights about the differences in customer experience between the food and tech industry. In his “bad sandwich” metaphor, he breaks down why customer dissatisfaction is not always caused by the product itself and how good customer service can resolve the underlying source of frustration. As he shifts from food to tech, Trevor discusses the challenges of working with non-technical founders and why spending money doesn’t necessarily translate to an amazing product. Rather, Trevor states that advocating on behalf of UX and allocating UX time and resources is essential to creating a solid product and business.