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Jason Cutter shares his tips on  "Selling with Authentic Persuasion." Cutter Consulting Group is a great website that shares many items that we did not cover in this podcast. Here are the topics that we covered in this episode:

• How to be a "quarter breaker" and not an "order taker"
• What is the difference between persuasion and convincing?
• When to give time for customer to think vs avoid nervous stalling?
• Defining "find 'em, fleece 'em, and forget 'em"
• When to pass and not pause after a question?

How does someone drive their sales?

Pick up your copy of his book or check out his podcast through his website https://www.cutterconsultinggroup.com/

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Scott Schlofman
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