Jason Cutter returns to the show to discuss his new book, Authentic Persuasion. Jason is a student of what we call "real sales" here on Humans of LinkedIn and we're super excited about what he has to say. Jason's human approach to selling and relationships is exactly what every person, sales or otherwise, needs to keep in mind in the modern business environment.

Tune it to hear some killer ideas on how to be more authentic in your business and build real relationships with the people around you.