If “sales” makes you cringe, you’re not alone—but this episode will completely shift the way you see it. In this conversation, Breeanna Kay sits down with Erica from Wicked Athena to talk about why women naturally excel at selling and how to reframe your mindset so it feels authentic (not pushy).

They break down the biggest sales myths, from why selling isn’t about “convincing” people to why women’s ability to listen and connect makes them absolute powerhouses in business and sales. Erica also shares her unexpected journey from actor to sales mentor, proving that anyone can learn to sell if they embrace their strengths and get the right mentorship.

Whether you’re running a coaching business, online course, or service-based brand, this episode will help you refine your approach so that sales feels natural, effective, and aligned with who you are.

What You’ll Learn in This Episode:

✨ Why women are born to win at sales (hint: it’s all about connection)
✨ How to sell without feeling ‘salesy’—ditch the outdated, aggressive tactics
✨ The power of mentorship and why women supporting women is the ultimate game-changer
✨ Mindset shifts that make selling feel effortless (yes, really!)
✨ How to create a sales strategy that works for YOU—without feeling fake or forced

Notable Quotes:

💡 "Sales isn’t about fast-talking—it’s about listening."
💡 "When you play small, you stay small. Leap before you're ready."
💡 "Mastery comes from repetition. You learn by doing." 
💡 "Seeing other women succeed gives you permission to step up too." 
💡 "Selling isn’t about forcing—it’s about finding the right fit."

About the Guest:

Erica is one half of the powerhouse duo behind Wicked Athena, a brand dedicated to empowering women in sales. With a background in acting, Erica found her way into sales because of its flexibility—only to realize women have a natural edge in this field. From neuro-linguistic programming (NLP) to meditation and hypnosis, she’s mastered the mindset shifts that make sales feel aligned instead of sleazy. Now, she’s on a mission to help more women step into their confidence, sell with ease, and create businesses that truly support their lives.

Resources & Next Steps:

🔗 Wicked Athena Website: wickedathena.com
📲 Follow on Instagram: @wicked_athena

Click Here to Download Wicked Athena's Free Guide

 

💫 Want to make this your breakthrough year and become energetically unrecognizable by the time the new year rolls around? Join my FREE workshop: breeannakay.com/breakthroughyear

✨ If you loved this episode, share it with a fellow female entrepreneur who needs a confidence boost in selling! And don’t forget to subscribe to Rebel CEO for more raw, real, and empowering conversations on building a business that actually supports your dream life.

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/tips-selling

CLICK HERE TO JOIN THE FREE REBEL CEO PODCAST INSIDERS FACEBOOK COMMUNITY