This episode unpacks how NDIS providers can market and sell their services ethically in a vulnerable sector. Winter and Will explore obligations under the NDIS Code of Conduct and Australian Consumer Law, how to recognise participant vulnerability, respect choice and control, avoid exploitative pricing, manage conflicts of interest, and build a strong reputation through quality service and word-of-mouth. Practical, real-world tips to stay compliant, protect participants, and grow a sustainable, trusted NDIS business.