In this episode of Founders, Future, host Jae Encarnacion sits down with Aaron Margots, the founder of Om Sales Coaching and Consulting, based in Winnipeg, Canada. Aaron shares his journey from working in sales leadership roles at companies like Protellect Systems and LTV, to founding his own consultancy dedicated to empowering sales professionals and teams. With a focus on holistic, personalized coaching methods, Aaron opens up about the challenges of starting his own business, the evolving nature of sales in today’s market, and how he's helping others unlock their full potential. Listeners gain insights into what it takes to build a people-first sales approach and the mindset required to thrive as an entrepreneur in the consulting space.