Not long after I took to the virtual airwaves of the Blog Talk Radio Network, I had the privilege of interviewing Jennifer Allan Hagedorn.

At the time, Jennifer's runaway bestseller Sell With Soul was the focus of our discussion.  The reason of course was obvious . . . her prescibed values as it related to becoming a successful real estate agent worked.  And not just in the real estate industry.

Sales people - and even those who did not realize that they were sales people - from all industries and from all walks of life discovered a resonating tone in Jennifer's message.

Fast forward to today, and Jennifer's latest book "It Really Is That Simple" is creating similar waves of enthusiasm.

Today we will find out why as I once again welcome Jennifer Allan Hagedorn back to the show.