Summary

In this episode of the BG Perform Podcast, hosts Brandon Gallagher and Coach Gerald Leo Hayes discuss the intersection of fitness coaching and sales. They explore the challenges trainers face in marketing themselves authentically without resorting to sleazy sales tactics. The conversation emphasizes the importance of building genuine relationships with clients, providing excellent service, and focusing on results rather than aggressive marketing strategies. They also share personal experiences and insights on how to navigate the fitness industry effectively while maintaining integrity.