As a business owner, one of your primary roles is to land new clients. And one of the most important parts of that process is to know which clients to pursue now, which to “catch and release,” and which aren’t worth talking to again.

It’s a strategy that takes patience and persistence… but definitely pays off in the long run as you end up working with more of your ideal clients – and people who truly value your work.

This mindset throws high-pressure sales techniques out the window. In fact, the trick is to sell without selling.

Listen now to get more details on that, as well as…

• The #1 job of an effective salesperson

• How to tell if you’re “scaring away” potential clients

• Why having fewer leads can be a good thing

• The public commitment technique for getting stuff done

• And more