In this episode Sarah talks through two listener questions, one asking about what to do when you don't have any social proof and another asking what to do when approaching cold potential customers over social media. 

Have you ever felt held back by not being able to prove how good you are? Frustrated at not being given the opportunity to show your true value? Sarah talks through how best to overcome your 'social proof' gaps. 

Know you can help people but not sure how to tell them? Sarah breaks down the best steps to take when approaching 'cold leads' so you don't have to feel ick or sleazy.