Today's guest on the Peak Performance Selling Podcast is Sarah Jolley-Jarvis, an Amazon International best selling author, sales trainer speaker, and agency owner.

Sarah recalls how she was a woman on a mission to get a sales job and later realizing what she can offer sales teams can help them improve their craft. She figured that many salespeople are talented but are unable to get their message across effectively.

Being in a sales environment and always being field-based up until her product management role, Sarah’s transition from sales professional to running her own business had been rather smooth.

Sarah believes that selling using your own style with a flow you are comfortable with is the most effective way to do it. Sleaze happens when people are told what to do or feel like they're being forced to, which results in them going out of character.

She also shares the importance of goal-setting and setting boundaries from the beginning, rather than enforcing them later on. Sarah also makes it a point to celebrate her wins and, when it's a tough month, to have a "love folder" which holds evidence to dispel any doubts of your abilities as a seller.