Thinking about selling your business someday? Whether that timeline is two years away or still a distant idea, understanding the exit process early can make a massive difference in the value of your company and the success of the transition. In this episode of Staying on Track, Jason Beisel, CFP® and founder of DayMark Wealth Partners, sits down with special guest JT Harp, President and CEO of Transworld Business Advisors in Greater Cincinnati, to discuss what business owners should know before taking their company to market.

Together, they break down the real-world process of selling a small to mid-sized business—from valuation to buyer negotiations—and share insights that many owners don’t discover until it’s too late.

In this episode, we discuss:

• How business owners can determine what their company is truly worth
• The role of a business advisor or broker in the selling process
• Common mistakes owners make when preparing to sell their business
• How confidentiality is maintained when a company goes to market
• What buyers are really looking for in small and mid-sized businesses
• Why planning your exit strategy years in advance can dramatically increase value
• The importance of assembling the right advisory team before a sale

For many entrepreneurs, their business represents the largest financial asset they’ll ever own. This conversation provides practical insights and expert guidance to help business owners maximize value, protect their legacy, and prepare for what life looks like after the sale.

If selling your business is even a remote possibility in the future, this episode will help you start thinking about the process today—so when the time comes, you’re fully prepared. Tune in and stay on track.