On this episode we sit down with Chris Hirsch. Partner, and Executive Creative Director of the agency LG2. Before opening the Toronto office of the Montreal-based agency Lg2 with his partner Nelli Kim, Chris worked as a group head at the highly awarded agency, John St. In our inaugural episode we cover various topics including the importance of selling your work, key advice for young creatives who want to break into the agency business, and how SNL inspired him to become a copywriter.