Chris Shipferling is the Managing Partner at Global Wired Advisors. He is a marketing guru with over 16 years of experience in sales and marketing having worked with brands like Combi and Evenflo, to owning his own agency, Robert and Pearl. 

Chris is an expert in mergers and acquisitions, and his team of investment bankers and digital experts at Global Wired Advisors are looking to innovate the world of buying and selling businesses by getting involved at a granular level and seeking to understand the businesses he works with better than the business owners themselves.

In this episode…

To sell a business, there are a number of important things a business owner needs to take care of first. These include having a profitable line of products and keeping proper accounting records. A business owner also needs to show the return on investment and the lifetime value of his business and assets to potential buyers before a deal is signed.

So how best can one prepare for a successful sale? 

Chris Shipferling, an expert in buying and selling businesses, joins Eric Stopper in this week's episode as they tackle the importance of keeping your accounting books in check prior to selling your business, why the lack of customer data from Amazon are hurting business owners, the value of product roadmaps, how to best drive traffic for your business using ads on Facebook and Instagram, and why having focused branding is a deal-maker when selling your business. Stay tuned.