This week we’re joined by Diane Tuffuoh, Founder and Managing Director of The Afro Beauty Company. The Afro Beauty Company is a one-stop-shop for curly hair, it offers personal consultations to help its customers care for their hair and provides a range of natural, organic and vegan hair care products

We discuss how she created a compelling brand story and secured a retail location in Westfields London, how she pivoted her business model in the midst of a global pandemic and how she overcame some other challenges along the way.