Luca Papa - Digital Transformation

SEM: what it is and why it is so important


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SEM - Search Engine Marketing is the fast channel to acquire leads, finalize sales and grow your business. Why?

The best way to meet potential customers is to be where they are looking for products and services needed. Online, this place is represented by the search engines, Google above all.

This is way it's important for your business to appear in the first lines (snippets) of the Google Research Page and display your banners to the right people online.
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Luca Papa - Digital TransformationBy Luca Papa