Whilst I was at the Search Marketing Expo in London last month I caught up with Paul Doleman. Paul  is the Chief Technical Officer and Head of Paid Search for iCrossing (Spannerworks).

Paul has been involved in the new SEMPO training initiative which has been put together by more than thirty five experts from around the world. In this interview Paul covers the background on how the training was put together, what is involved in the training and how to get involved.

Mike

Total Running Time: 6 mins 20 secs

To listen to the interview simply press the play button below.

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