In this clip from Who Got Me Here, Kraig Swensrud shares how a single, thoughtful cold email to a CEO completely changed the trajectory of his career—and why almost no one does it.

He explains the difference between generic sales spam and a genuine, highly specific message that says: I know what your company does, here’s why I care, here’s how I can help, and here’s where I fit. That one email led to a new role, an acquisition, and a mentor who bet big on him.

Kraig’s advice: don’t be intimidated by the CXO title. If your outreach is real, relevant, and clearly win–win, leaders will make time for it—and you’ll stand out from the thousands of automated messages in their inbox.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whogotmehere.substack.com