One of the best emails I sent to my subscriber list this past year was a surprise.

What made this email different? There was no call to action. No link. No request to “Reply back with their answer”. No button to click. No call to action.

Why would I send an email without a call to action? Because it showed my audience it was more important to give them great content without asking for anything in return.

What would that approach look like for your audience? If you haven’t tried this type of email before, I recommend giving it a try.

Simply send an email without any response expected and watch to see what happens. I received over a dozen replies in the first few hours after sending that email.

By sending an email without asking for action, it assures your audience you’re okay with giving more than receiving. It also means they can trust you’ll give them your best content with no strings attached because you care about their benefit.

Give it a try this week and let me know what the results are. Connect with me on social media @keynotecontent, whether it’s on Facebook, Twitter, Instagram, you name it, I’m on it with the tag @keynotecontent. I’d love to hear how this approach to email works for you.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”