Senior Care Growth Show

On Episode 25 of the Senior Care Growth Show, we interview Kasey Devine, a senior living HR expert from Procare HR.

On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo, VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services.

On Episode 23 of the Senior Care Growth Show, we interview Ross Tudor, Co-Founder of Hot Corner Digital. More than ever, people are going online to research senior living and senior care services.

On Episode 22 of the Senior Care Growth Show, we interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com. More than ever, people are going online to research senior living and senior care services.

In Episode 21 of the Senior Care Growth Show podcast, Rick Whittington interviews David Fresquez, CEO of CareSource New Mexico. CareSource is a home health care company operated in New Mexico that helps local seniors age in place at home by providing caregivers and additional resources.

In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy.

On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it's done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you.

On this episode, Kristin Hambleton from Continuum CRM shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption.

In today's more digital world, social media communication is a hot topic for senior living organizations. Whether you're using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you.

In the next several years, more and more baby boomers will be seeking senior living services, and so the time is now to understand this generation's attitudes towards aging and how you should be messaging your communities.