In this Supply Chain Focus edition of Inside the Pod, host Matt Webster speaks to George Goodwin, the managing director of Senova, a private and independent seed marketing and crop development company with an innovative approach.

In this episode Matt and George discuss what companies such as Senova are looking to achieve from their breeding programs, and what's coming down the innovation pipeline, as well as looking at what products and pulse varieties Senova have to offer to growers in the industry, and Senova's working relationship with the PGRO.