The provided text introduces "Sensemaking", a book by human scientists Mats Peter and Rasmussen from ReD Associates, a strategy consulting firm. This book offers an innovative approach to tackling complex business challenges that traditional methods fail to address. The core of "Sensemaking" lies in its ability to comprehend human behavior, experiences, and cultural factors, moving beyond mere objective data analysis. It outlines a five-stage methodology—from reframing problems phenomenologically to building business influence—to help companies like Lego and Samsung redefine their strategies and achieve lasting success by understanding the deeper, often unconscious, motivations of their customers. This human-centric perspective contrasts with conventional business thinking, which often makes flawed assumptions about human rationality.