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SEO 101: Cracking the Code of Search Engines
🎙️ Episode: SEO 101: Cracking the Code of Search Engines
Host: Jarika Moon
By: Lunar Innovations
Ever wonder how websites actually show up on Google? Or why some brands always seem to appear first while others get buried? In this beginner-friendly episode of The Digital Collective, host Jarika Moon breaks down the basics of SEO (Search Engine Optimization) in a way that's clear, fun, and easy to follow.
We'll explore:
✨ What SEO really is (beyond just stuffing keywords) ✨ The wild history of search engines — from the 1990s "internet Wild West" to today's AI-driven algorithms ✨ Why SEO matters for businesses, creators, and activists alike ✨ The three core pieces of SEO: On-page, Off-page, and Technical ✨ Beginner-friendly tools to start your SEO journey ✨ Why SEO is powerful, but also tricky—and how to approach it without overwhelm
Whether you're running a small business, building a nonprofit, or just curious about how the digital world works, this episode will give you the foundation you need to start showing up online.
💡 Jarika shares her own learning journey through bootcamps and webinars, reminding us that SEO isn't about hacking Google—it's about building trust, visibility, and community.
📌 Plus: Updates on The Digital Collective community — we're moving from Discord to Zoom in Winter 2025, and preparing for the official podcast website launch in 2026, featuring resources, marketing tips, and links to important causes like Living on a Prayer and The Trevor Project.
Listener Note: ASMR Rainfall included - natural, unexpected, & delightful!
Examples:
Tools for SEO (Beginner-Friendly)
Google Search Console – see what people search to find you.
Google Analytics – understand traffic sources.
Ubersuggest or AnswerThePublic – find keyword ideas.
Yoast SEO (WordPress) or Rank Math – plugins that guide you on basics.
Semrush / Ahrefs – advanced but worth exploring as you grow.
Example:
SEO Keyword Research Prompt for ChatGPT
"I'm working on SEO for my website about [insert your topic/business/niche]. Please suggest a list of keyword ideas people might search for that are relevant to this niche. Include a mix of short-tail and long-tail keywords, and group them by search intent (informational, navigational, transactional). Also, suggest some related content topics or blog post ideas based on these keywords."
https://linktr.ee/lunarinnovationsdmarketing
View all episodes
By Jarika Moon🎙️ Episode: SEO 101: Cracking the Code of Search Engines
Host: Jarika Moon
By: Lunar Innovations
Ever wonder how websites actually show up on Google? Or why some brands always seem to appear first while others get buried? In this beginner-friendly episode of The Digital Collective, host Jarika Moon breaks down the basics of SEO (Search Engine Optimization) in a way that's clear, fun, and easy to follow.
We'll explore:
✨ What SEO really is (beyond just stuffing keywords) ✨ The wild history of search engines — from the 1990s "internet Wild West" to today's AI-driven algorithms ✨ Why SEO matters for businesses, creators, and activists alike ✨ The three core pieces of SEO: On-page, Off-page, and Technical ✨ Beginner-friendly tools to start your SEO journey ✨ Why SEO is powerful, but also tricky—and how to approach it without overwhelm
Whether you're running a small business, building a nonprofit, or just curious about how the digital world works, this episode will give you the foundation you need to start showing up online.
💡 Jarika shares her own learning journey through bootcamps and webinars, reminding us that SEO isn't about hacking Google—it's about building trust, visibility, and community.
📌 Plus: Updates on The Digital Collective community — we're moving from Discord to Zoom in Winter 2025, and preparing for the official podcast website launch in 2026, featuring resources, marketing tips, and links to important causes like Living on a Prayer and The Trevor Project.
Listener Note: ASMR Rainfall included - natural, unexpected, & delightful!
Examples:
Tools for SEO (Beginner-Friendly)
Google Search Console – see what people search to find you.
Google Analytics – understand traffic sources.
Ubersuggest or AnswerThePublic – find keyword ideas.
Yoast SEO (WordPress) or Rank Math – plugins that guide you on basics.
Semrush / Ahrefs – advanced but worth exploring as you grow.
Example:
SEO Keyword Research Prompt for ChatGPT
"I'm working on SEO for my website about [insert your topic/business/niche]. Please suggest a list of keyword ideas people might search for that are relevant to this niche. Include a mix of short-tail and long-tail keywords, and group them by search intent (informational, navigational, transactional). Also, suggest some related content topics or blog post ideas based on these keywords."
https://linktr.ee/lunarinnovationsdmarketing