SEO (Search Engine Optimization) is one of the most important factors in any marketing strategy, especially for small businesses. It’s one of the most effective ways to help small players “punch above their weight,” so it’s worth the effort to learn the basics.

Here’s the good news: SEO is not about the backend tech. It’s not a set of tricks or hacks. It’s not about “gaming” Google. Instead, SEO is about two people connecting.

In other words, it’s what you do every day in your business already. Over the next set of episodes, I aim to teach you some of the basics of SEO so that you have a practical understanding of how to apply it to your own business.

Episode 133 is an introduction to the series and the 5 key factors of SEO in my approach. Listen to it here or subscribe in Apple Podcasts.

For your convenience, here are the things I mentioned in the episode:

A part of my Core Concepts of Content Strategy series, I am developing an online course devoted to SEO. It’s based on the work that I do with clients each week, teaching you the techniques that will make an immediate difference to your business.

This course is structured for the layperson, and it includes:

Sign up here to be notified when the course is launched:

SEO Basics – Wait List

With this podcast, I try to keep you up-to-date on new things that might affect your overall marketing strategy. I publish most Mondays  subscribe here (and select podcast / every new post) if you’d like to be notified when new episodes are available.

I offer a bunch of free help with content marketing in my podcast and blog for small business owners of all types, including freelancers, writers, and other creatives. If you are able, fuel my efforts with a cup of coffee!

You can also support this podcast via Patreon.

Become a Patron!

I also offer inexpensive help in my online courses, and do private one-on-one training as well.

Published September 24, 2018 by Michael Boezi

The post SEO: A Different Approach appeared first on Control Mouse Media, LLC.