The old SEO agency model is dying. Google’s changing, competition is tougher, and rankings alone won’t cut it anymore.

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In this video, we break down a smarter way to run an SEO agency—one that’s built on client profitability, niche specialization, and high-intent lead generation.

Local SEO and Local Service Ads (LSAs) are the real game-changers, and if you’re not using them, you’re already behind.

I’m walking you through a four-step process: specialize in a niche, sell outcomes, understand client needs, and communicate with clarity.

This is how agencies stay profitable in 2025.

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