In this episode of to Founders, Future, with host Zach Young, we sit down with Vladyslav Kriulin, founder of Article Alchemy, an SEO specialist helping e-commerce brands scale through revenue-focused organic search strategies. Vladyslav shares his journey from copywriting to content marketing and ultimately SEO, explaining how spotting widespread industry gatekeeping and underperformance motivated him to build an agency centered on real, measurable results rather than vanity rankings. He walks through how his SEO practice evolved from generalist work to a focused e-commerce niche, delivering full-stack SEO strategies that blend technical optimization, content, backlinks, and conversion thinking.

Vladyslav dives into how he builds trust with clients who’ve been burned by past agencies, his decision to operate on flexible month-to-month engagements, and why transparency is essential in a crowded SEO market. The conversation also explores his LinkedIn-driven growth strategy, personalized outbound outreach, and how SEO and AI-powered search tools like LLMs intersect rather than compete. Looking ahead, Vladyslav shares his perspective on blending SEO with paid ads, leveraging AI to scale efficiently, and expanding his agency into a broader performance-driven marketing offering while staying grounded in what actually drives business growth.