SEO is not just about site traffic or getting onto Page 1 of Google though both of those things are important. It’s about building a relationship, so that means you have to think about more than that first visit to your site. In order to build trust over time, it helps to build a user pathway.

For SEO to be truly worthwhile, we want to look at the 4 Ps of the customer’s journey and have them ready in advance:

Episode 140 gets into the nuances of the user pathway and how to set it up properly. Listen to it here or in Apple Podcasts (or in your favorite pod player).

A part of my Core Concepts of Content Strategy series, I am developing an online course on the nuances of SEO. It’s based on the work that I do with clients each week. The course is structured for the layperson, and it includes:

Find an overview here: https://controlmousemedia.com/seo-basics

Sign up here to be notified when the course is launched.

SEO Basics – Wait List

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I offer free help on content strategy in my podcast and blog. If you are able, fuel my efforts with a cup of coffee!

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Published December 3, 2018 by Michael Boezi

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