10.31.2015 - By Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker
SEO, that sh*t has changed!
We can all agree that SEO has morphed into a different beast over the past 2 years. From the non-stop changes of Google’s algorithms to the rise and possible overload of content, tech tools and social signals impacting consumer discovery.
SEO is now far more integrated with other aspects digital marketing than it used to be. What’s become crystal clear is that SEO is now a mix of technical, experiential, content and strategic efforts to get discovered on the screens that our customers are using.
I got a chance to interview Michael King and ask him a ton of questions on the subject. If you don’t know Michael, you should. He runs a team at the digital marketing agency, iPullRank. They go deeper than most to connect the dots on content strategy, audience research, SEO, predictive analytics and conversion rate optimization. Michael is one of the most impressive technical marketers around.
Here are some of the "Truths" that I took away from our interview. There’s so much more in the interview that you won’t want to miss, subscribe to it on iTunes or listen on SoundCloud.
Understanding your audience is paramount to success
Some call this audience research, persona development or consumer analysis. What matters most is the insight gleaned from deeply studying your audience, what’s important to them, the questions they ask and how they consume and share information.
We do a lot of one night stands in lead generation and not enough long term relationships - Michael King
This reminded me about a conversation I had with Michael Brenner, the VP of Brand Strategy at NewsCred, and he responded along a similar vein when describing how to implement a successful content strategy. Customer personas help you speak the right language and build a long term relationship, if you're not using them, start now!
See a trend here? Read more to find out.
Read the post: http://craftofmarketing.com/michael-king/
Listen on iTunes: http://craftofmarketing.com/itunes/