Search Engine Optimization (SEO) has become one of the most important skills modern founders need to understand. Whether you are building a SaaS startup, running an e-commerce brand, launching a media company, or developing a mobile app, your visibility online determines your growth potential. SEO is often misunderstood as a highly technical or mysterious craft, but at its core, it is about helping search engines understand your content and helping users find what they are looking for. Founders who grasp the basics of SEO gain a massive advantage: lower customer acquisition costs, stronger organic visibility, and long-term compounding growth.