Summary

In this episode of Workflow Wonders, host Alex Storey speaks with Jody Carey, a B2B SEO copywriter, about the evolving landscape of copywriting in the age of generative AI. They discuss the importance of long-form content, effective client onboarding strategies, and the significance of nurturing leads through newsletters and follow-ups. Jody shares her experiences with networking, social media strategies, and the tools she uses to streamline her workflow, including CRMs and productivity hacks. The conversation emphasizes the value of building deep relationships in business and the necessity of investing in the right tools to enhance productivity and professionalism.

Links:

Jody Carey's website

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Our list of tools and resources for businesses

Chapters

00:00 Introduction to Workflow Wonders

00:56 The Impact of AI on Copywriting

03:00 Building Relationships Through Long-Form Copywriting

04:34 Attracting and Onboarding Clients

06:19 Networking Strategies and Challenges

08:59 Leveraging LinkedIn for Business Growth

10:43 Working with Agencies and Gig Economy

12:34 Nurturing Client Relationships

15:53 The Importance of Newsletters

20:22 Streamlining Proposals and Invoicing

27:14 Streamlining Tools for Efficiency

28:38 Onboarding Clients Effectively

30:40 Managing Revisions and Feedback

33:38 Automating Review Requests

36:52 Social Media Strategies

41:03 Choosing the Right CRM

51:52 Non-Negotiables in CRM Selection

55:37 Productivity Hacks and Tools